Adrián Hidalgo

Builder.
Designer.
Problem Solver.

When I sit at my computer, I have the world at my fingertips. I can build anything, reach anyone, solve any problem. That's exactly what I've been doing since the early days of the internet.

7
Companies Built
5
Successful Exits
25+
Years Building
Scroll

The Story

I've been building things online since AOL and Yahoo were the internet.

One of my early websites reached Yahoo's #1 page ranking. That early success showed me the power of the internet to create, connect, and scale ideas globally.

I'm a Swiss Army knife. Finance, marketing, design, accounting, software development, servers, strategy, management, HR, operations—I've done it all because building real businesses requires understanding the whole picture.

Early adopter by nature. Technology is my leverage. I spot potential before it becomes obvious and move fast when it matters. From e-commerce to DePIN, I build where the future is heading.

Based in Costa Rica. Running a product development and branding company with operations in the US and Central America.

How I Can Help

My Ikigai

What I Love
Solving problems. Designing solutions. Watching ideas become reality. The moment when technology clicks and everything just works.
What I'm Good At
Seeing the whole picture. Design, development, finance, operations—connecting the dots that others miss. Launching businesses from zero.
What The World Needs
People who can bridge the gap between ideas and execution. Builders who understand both technology and business.
What I Get Paid For
Turning complex problems into simple, working solutions. Building products that people actually use and businesses that actually work.

Track Record

Things I've Built

Hidrex Group
Building and operating top-tier Decentralized Physical Infrastructure Networks (DePIN) for telecommunications. Advancing decentralized networks and tokenized systems to create a more open, efficient, and accessible global communications ecosystem.
2021–Present
Active
Terraba
Acquired by Eva Commerce Inc. Helped Latin American companies launch and sell products on Amazon US & EU. Provided account management services and back office staff for US agencies. Built over 6 years.
2017–2023
Sold
Merka
Acquired by CapHill Brands Inc. Educational products for kids ages 1-7. Built a portfolio of 100+ products sold in 11 countries. Achieved Amazon Best Seller rankings and top 3% of Amazon Sellers for 3 consecutive years.
2017–2020
Sold
EcoKitchenware
Sustainable kitchen products brand on Amazon FBA. Ranked in the TOP 1% of Amazon Sellers in 2018, 2019, and 2020. Part of a diverse product portfolio spanning books, electronics, kitchenware, and toys.
2016–2020
Sold
Edify Software
CEO of custom software development firm for US EdTech industry. Achieved +60% YoY profit growth. Won #1 Great Place to Work® in Costa Rica (20-100 employees). Led incorporation into Free Trade Zone.
2015–2017
CEO
Super Servicio
Acquired by Grupo Prolusa. Grew Costa Rica's largest automotive chain from 7 to 11 shops (+57%), sales from $6M to $14M (+133%). Implemented Kaizen/5S, reduced headcount 24% while increasing satisfaction 41%.
2006–2014
Sold
Millenium CR
Co-founded technology solutions company. Built from the ground up—strategic vision, operations, team building, and financial strategy. Sold shares to pursue MBA at INCAE.
1997–2003
Sold

Education

MBA from INCAE Business School

Founded in 1963 with Harvard Business School's support and President Kennedy's vision, INCAE holds Triple Crown accreditation (AACSB, EQUIS, AMBA)—one of only 13 schools in Latin America with this distinction.

Ranked #2 in Latin America by QS Global MBA Rankings (2026) and recognized by the Financial Times and Wall Street Journal as a top global program. Learn more →

Beyond Work

Life Outside the Screen

Building things is what I do. But there's more to the story.

🎾
Tennis Player
Strategy, precision, and quick decisions. Same skills, different court.
🚵
Mountain Trails
E-bike adventures through Costa Rica's mountains. Hard trails, clear mind.
🏖️
Beach Life
The Pacific coast is home. Salt water and sunshine fuel the best ideas.
👨‍👩‍👦
Family of Three (Plus One Rescued)
Two humans, one very lucky rescue dog. The best team I've ever built.

Let's Talk

Want to Build
Something?

If you have an idea and need help bringing it to life—whether it's product, tech, strategy, or all of the above—I'd like to hear about it.

me@adrianhidalgo.com